Clean Label ReportIndependent Analysis
Independent analysis · Tested, not trusted

Most supplement labels are built to hide the dose. We read them line by line.

We compare what is printed on the bottle against the dose the research actually used, score every product on the same five things, and flag the blends that hide the rest. No marketing language. Just the label, read closely.

40+Brands compared
150+Labels analyzed
35+Studies cited
5Criteria, every review
What we stand for

Four rules we do not bend.

1

Research first

The standard is the dose and form used in the peer-reviewed studies, not the marketing.

2

The whole label

We read every line, in milligrams, not the front-of-bottle claim.

3

No blend excuses

A proprietary blend that hides the dose is a red flag, not a feature.

4

We show the work

The criteria are printed on every guide, so you can check our math.

What we look for

Five things decide whether a bottle does anything.

Marketing changes by the season. These do not. We read the same five things for every product in a category, then rank what is left.

01

Dose

Is the active at the amount the research used, or a token sprinkle that lets the label say the word?

02

Form

Is it the form the body can actually absorb and the studies tested, or the cheapest version of the ingredient?

03

Transparency

Is every dose printed on the label, or buried inside a proprietary blend you are not allowed to see?

04

Third-party testing

Is there batch testing and a Certificate of Analysis, or a purity claim with nothing behind it?

05

Formula

Is the formula focused on what the category needs, or padded with names that look good on a label?

How we score

Three steps, the same for every product.

Step 01

Start with the research

We pull the peer-reviewed literature for each ingredient and note the dose and form the studies actually used. That becomes the standard everything is measured against.

Step 02

Read the whole label

We compare every product to that standard, milligram by milligram. Proprietary blends that hide the dose get flagged. Where a Certificate of Analysis exists, we check it.

Step 03

Score and show the work

Each product is scored on the same five criteria and ranked. The criteria sit on every guide in plain sight, so the result is something you can audit, not just trust.

From the editor

Why this exists.

Megan Caldwell, Lead Analyst and Editor
Megan Caldwell
Lead Analyst & Editor

Before Clean Label Report, Megan spent a decade in retail wellness, close enough to the industry to know exactly how a supplement label gets dressed up.

She started Clean Label Report after years of squinting at supplement labels for her own family and finding the same trick everywhere: the ingredient you came for, buried in a "proprietary blend" with no dose you could actually see.

Clean Label Report is her answer. Every guide compares what is printed on the bottle against the dose and form the published research used, scores it on the same five criteria, and shows the work. No clinical alphabet soup, no borrowed authority, no chasing the brands that spend the most. Just the label, read the way it should be.

More about Megan and our standards →

Independent criteria. Published methodology. When we are compensated, we say so.

We do not rate marketing, and we do not move a product up the list because a brand asked. The five criteria are the same for everyone, and they are printed on every page.

Advertising disclosure. Clean Label Report is reader-supported and may earn a commission when you buy through a link on this site. This never changes how a product is scored against the criteria we publish.