Ginkgo biloba is one of the most copied labels in the store. 24 of the 27 we read print exactly the same number, 120 mg of leaf extract standardized to 24% flavone glycosides, because that is the extract the supplement trade buys by the drum. It is a defensible number and it is where the category floor sits. It is also where the category ceiling sits, which is the strange part: almost nobody goes above it, and almost nobody explains why they stopped there.
The second thing the aisle skips is the pairing. Several of the memory studies people cite when they buy ginkgo were not run on ginkgo alone. They were run on ginkgo together with a standardized Panax ginseng, and the combination is what the researchers were measuring. 22 of the 27 labels we read sell ginkgo by itself. Of the five that add a second botanical, most reach for eleuthero or gotu kola, which are different plants sold in the same aisle and carry no ginsenoside number on the panel. Two brands do sell an actual ginkgo and ginseng capsule, and both are small: one of them prints 70 mg of ginkgo extract next to 60 mg of ginseng extract, with no standardization percentage on either.
The third thing is the shell and the filler, and it separates the cheap bottles quickly. 9 of 27 still use a gelatin capsule, which rules out a vegetarian routine for a plant extract, and several print a flavone glycoside form with no percentage attached, which means you are trusting the front of the bottle. One formula of 27 printed 720 mg of ginkgo per serving, 120 mg of it standardized to 24% flavones, next to 700 mg of Red Asian ginseng standardized to 7% ginsenosides.
Tried ginkgo and felt nothing? Look at what was next to it.A 120 mg capsule of ginkgo on its own is the version most people have tried, and it is the version most of the disappointment comes from. Read three things on the panel: the milligrams of ginkgo, the standardization percentage, and whether a second botanical is there with a percentage of its own. If the panel is one line, you bought the aisle default.