The label is the only thing that cannot spin you.

Megan Caldwell spent a decade in retail wellness before she started Clean Label Report, long enough to watch the same trick play out on shelf after shelf: the ingredient on the front of the bottle, and the dose nowhere you could actually find it.

The supplement aisle runs on a quiet bet, that you will not flip the bottle, and that if you do, you will not know what you are looking at. A "proprietary blend" can list ten impressive-sounding herbs and legally hide how little of each is really in there. A label can shout 1,000mg and deliver a fraction of the amount the research actually used.

Every guide takes a single category, pulls the peer-reviewed literature for the dose and form that held up in studies, then reads the best-selling labels against it, milligram by milligram. Every product is scored on the same five criteria, and those criteria sit on the page in plain sight, so the ranking is something you can audit, not something you have to take on faith.

Megan edits every guide herself. The publication is reader-supported and says so when it earns a commission, but no brand can pay to climb a list. The five criteria are the same for everyone. That is the entire point.